体育产业助推乡村振兴的价值意蕴、作用机制与推进路径

Value Implication,Function Mechanism and Promotion Path of Sports Industry to Boost Rural Revitalization

乡村振兴战略背景下,体育产业以其涵盖范围广、包容性强等特点,成为助推乡村振兴的重要抓手。运用案例分析等方法,分析乡村振兴与体育产业发展的政策背景,阐述体育产业助推乡村振兴的价值意蕴与作用机制。经济价值、政治价值、文化价值、社会价值和生态价值是体育产业助推乡村振兴的五大价值维度。基于要素驱动、目标导向、资源导向和体育细分领域引导四个不同视角探究体育产业助推乡村振兴的作用机制,从畅通城乡要素流动渠道、锚定乡村产业发展目标、挖掘乡村优势体育资源、体育细分领域链式发展四个方面提出体育产业助力乡村振兴的路径。

Under the background of the rural revitalization strategy,the sports industry has become an important starting point to boost the rural revitalization with its wide coverage and strong inclusiveness.With the research method of case analysis,the paper analyses the policy background of rural revitalization and sports industry development and expounds the value implication and function mechanism of sports industry in promoting rural revitalization.Economic value,political value,cultural value,social value and ecological value are the five value dimensions of rural revitalization boosted by sports industry.Based on factor driven,goal orientation,resource orientation and sports division,the paper analyses the mechanism of sports industry boosting rural revitalization.The paper also proposes ways to boost the rural revitalization from the perspectives of clearing the urban and rural element channels,anchoring rural industry development goals,exploring rural sports resources and conducting the chain development of sports division.