三方博弈视角下的旅游业成本-利润合作机制研究

Research on the cost-profit-based cooperation mechanism for tourism from the perspective of a tripartite game model

以旅游产业带动区域经济发展已成为许多地方脱贫的重要方式,但是当前旅游产业的发展涉及的景区、旅行社、航空公司三方之间存在明显的利润冲突。为了强化三方的合作,构建三方合作博弈模型,并进行成本-利润的函数分析。以三方合作博弈模型对整个合作带来的剩余利润为基础,引导景区、旅行社、航空公司建立合作关系,维持旅游专线售价与市场需求量的相对平衡。景区应重视提高景区口碑和价值,旅行社应承担较大比重的成本等,从而推动景区、旅行社和航空公司的合作博弈,进而带动地方经济发展。

Driving regional economic development by tourism has become an important way of poverty alleviation.In the current tourism,there is an apparent conflict of interest among scenic spots,travel agencies and airlines.In order to strengthen the tripartite cooperation,and build a cooperation\|based game model,a cost\|profit function is analyzed.Based on the surplus profit brought by the model,efforts should be made to help the three parties to establish cooperation.The airlines should maintain a relative equilibrium between the price of tourist routes and the market demand,the scenic spots should pay attention to their popularity and value promotion,and the travel agencies should bear a large proportion of the cost.Hopefully the cooperative game among the three parties can be promoted,thus giving an impetus to the local economy.