乡村旅游业态建设存在的问题及对策——以成都市为例

旅游业态就是旅游企业或与之相关的行为主体以什么样的经营方式,向旅行者提供旅行所需要的产品和服务。该文以成都市乡村旅游业态为例,剖析乡村旅游业态在发展过程中遇到的经营理念落后,管理思想陈旧,业态单一无特色,缺乏文化内涵等问题,有针对性地提出融合发展培育业态、突出资源优势丰富新兴业态、开发特色产品打造品牌效应、科学经营管理提升接待能力及结合乡村旅游特点挖掘民俗特色等业态建设与发展建议。

The form of tourism industry is what kind of business mode tourism enterprises or related actors use to provide tourists with the products and services they need for travel.Taking the format of rural tourism in Chengdu as an example,this paper analyzes the problems encountered in the development of rural tourism,such as backward management ideas,outdated management ideas,single format without characteristics,lack of cultural connotation and so on.Also,this paper pertinently proposes the integration of development and cultivation of business forms,highlights the advantages of resources to enrich new business formats,develops specialty products to create brand effect,implements scientific management to enhance reception capacity,and according to the characteristics of rural tourism,discovers the characteristics of folk features and puts forward suggestions on construction and development of business formats.