运用“鲶鱼理论”探析传统媒体转型融合发展路径

Exploring the Way of Conversion and Integration of Traditional Media With “Catfish Theory”

在媒体融合发展的时代背景下,传统媒体与新兴媒体的跨界深度融合势在必行。通过引入管理学中的“鲶鱼理论”,探讨面对新兴媒体持续强劲生长的现实,传统媒体如何立足自身优势、努力求新求变,寻求媒体深度融合的发展路径。

Under the background of integrated development of media, it is imperative that traditional media and emerging media cross-border and deeply integrate. This paper introduces “catfish theory”of management science, explores how traditional media can base on their own advantages and strive for innovation and change in the face of the continuous and strong growth of emerging media in the“post-epidemic era”, in order to seek a development path that media can be deeply integrated.