摘要
[目的/意义]突发公共卫生事件是目前学者和公众关注的重要领域,研究突发公共卫生事件下舆情传播的影响因素及治理策略,对舆情防控治理能力的提升有着重要意义。[方法/过程]利用网络爬虫技术抓取微博上“上海买菜难”等热门话题中的用户评论,以WSR方法论和扎根理论为研究方法,通过开放式编码、主轴编码、选择性编码等阶段构造出影响因素模型,并针对“物理—事理—人理”3个维度分别提出治理策略。[结果/结论]首先在物理层面对物资供给、谣言管控等方面给出治理建议,帮助公众正确认知舆情事件。其次在事理层面优化舆情应对等管理机制,正确引导舆情发展方向。最后在人理层面加强政府与群众、媒体之间的多元协同,改善用户评论行为。
[Purpose/significance]Public health emergencies are currently an important area of concern for scholars and the public.Research on the influencing factors of public opinion communication under public health emergencies is of great significance to the improvement of public opinion prevention and control ability.[Method/process]Using web crawler technology to crawl user's comments on Weibo such as"lack of daily necessities in Shanghai".Adopting WSR methodology and grounded theory as research methods.The influencing factor model is constructed through the stages of open coding,spindle coding,and selective coding.Management methods are suggested for the three dimensions of"Wuli-Shili-Renli".[Result/conclusion]Firstly,from Wuli perspective,We advise on material supply and rumor control.The purpose is to help people correctly understand public opinion events.Secondly,from Shili perspective,We suppose to strengthen the public opinion response mechanism.Finally,from Renli perspective,We suppose to strengthen collaborate among the government,the masses and the media to improve user's comment behavior.
作者
毛太田
汤淦
严岩
董惟浩
谢华
MAO Taitian;TANG Gan;YAN Yan;DONG Weihao;XIE Hua(School of Public Management,Xiangtan University,Xiangtan 411105;Hunan Institute of Scientific and Technical Information,Changsha 410001)
出处
《科技情报研究》
2022年第4期40-53,共14页
Scientific Information Research
关键词
网络舆情
突发公共卫生事件
WSR方法论
扎根理论
治理策略
online public opinion
public health emergency
WSR methodology
grounded theory
the gover nance policies