摘要
When the first half of 2022 is coming to an end,whatnewtendencyhasChina’scosmeticsindustry taken on?1 Study of the latest tendency of the beauty makeup industry1.1 The brand operation center is shifting from Tmall to Tik Tok Tik Tok is becoming more and more important.Tmall is still very important, but Tik Tok seems more important. There will be a critical variable in a certain period of this industry. In the past decade, the critical variable was shifted from offline CS channel to e-commerce centered on Tmall. However, during the past two years, it was again switched to Tik Tok.
