消费社会中的欲望规划与身体规划

Desire and Body Regulation in Consumer Society

消费社会是以符号消费为引导的社会,符号/价值成为引导一切的主导价值。在消费社会中,人的欲望与身体都成为受符号/价值引导的规划对象。与需要不同,欲望不直接指向具体对象,而是一种永远无法满足的空洞存在,消费的过程就是将欲望激发出来的过程。消费社会不仅规划人的欲望,而且将人的身体也当作规划对象,并以主体的幻象来实现对自身身体的消费,这正是消费社会中伪主体建构的一种方式。

The consumer society guided by sign consumption means the dominance of sign/value. In the consumer society,what is led and regulated are human desire and body. Different from need,desire does not directly point to a specific object,but a kind of empty existence that can never be satisfied. The process of consumption is the process of stimulating desire. The consumer society regulates not only human desire,but also human body. The consumption of the body itself is completed through the illusion of the “subject”, which is simultaneously one mode of pseudo-subject construction in the consumer society.