艺术设计教学中学生设计思维的构建与培养——以视觉识别系统设计课程为例

Shaping and Fostering Students’Design Thinking in Art Design Teaching--A Case Study of Visual Identity System Design

设计思维是创造性思维,也是一种战略性思维,培养学生的设计思维是艺术设计类高校人才培养的重要课题。以视觉识别系统设计课程中的实训部分为教学改革对象,提出以工作坊形式组织教学,针对设计项目,通过理解、观察、用户模型搭建、创意、测试培养学生的设计思维,使学生深刻体会到设计思维的本质不在于创新成果的涌现或某种具体方法的应用,而是创造性地解决问题。

Design thinking is creative thinking as well as a kind of strategic thinking.Therefore,fostering students’design thinking is an important topic of talent training in design universities.Taking the practical training of Visual Identity System Design as the object of teaching reform,in this article the author proposes organizing teaching in the form of workshops,and for design projects,through understanding,observing,constructing user models,creating and testing,fostering students’design thinking,so that students can profoundly understand that the essence of design thinking does not lie in the emergence of innovative results or in the application of a certain specific method,but in solving the problems in a creative way.