河北省县域公共品牌构建问题研究

Research on the Construction of County Public Brands in Hebei Province

县域经济是衡量社会发展水平的关键指标,而县域公共品牌则对地方经济创新与高质量发展意义重大。如何充分发挥县域公共品牌作用,是众多学者和各级行政单位研究与关注的重点。本文以河北省为例,着重探讨了该省县域公共品牌发展存在的问题,并从增强意识、加强研究、探索实践、强化统筹和构筑管理体系等5个方面提出了加强县域公共品牌构建的具体建议,旨在有效提高县域知名度和经济竞争力,推动地方经济高质量发展。

County economy is a key indicator of social development,and county public brands are of great significance to local economic innovation and high-quality development.How to give full play to the role of county public brands is the focus of research and attention of many scholars and administrative units at all levels.This paper focuses on the problems existing in the development of countylevel public brands in Hebei province,and proposes relevant measures to strengthen the construction of county-level public brands in terms of enhancing brand awareness,strengthening research,exploring practice,enhancing coordination and building a management system,aiming to effectively boost the popularity and economic competitiveness of the county,and achieve high-quality development of the local economy.