6Petty, R. E. & Cacioppo, T. J. (1986). Communication and persuasion: Central and peripheral routes to attitude change. New York: Springer - Verlag.
7MacInnis, D. J. & Jaworski, B. J. (1989). Information processing from advertisements: Toward an integrative framework. Journal of Marketing, 53 (4), PP. 1 -23.
8Scudder, J. (2004). Persuasion in today' s world. In C. U. Larson (ed). Persuoaion: Reception and Responsibility ( 10th edition) ( pp. 5 - 25). Belmont, CA: Wadsworth.
9Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13 (4), 411 -454.
10Sujan, M. ( 1985 ). Consumer knowledge : Effects on evaluation strategies mediating consumer judgments. Journal of Consumer Research, 12 ( 1 ), 31 -46.
