乡村振兴战略背景下区域传统体育资源活化的机遇、困境及策略

Opportunities, Difficulties and Strategies of Activating Regional Traditional Sports Resources under the Background of Rural Revitalization Strategy

运用田野调查、文献资料等研究方法,聚焦乡村振兴战略背景下区域传统体育资源活化中存在的政策实践性、操作性不足,功利导向加速文化失根,场域锐减造成传承链条断裂,现行应试评价机制阻碍教育传承,宣传手段单一、滞后消解传播活力等诸多困境。建议:发挥制度优势,增强政策实践性与操作性;坚守文化属性,形成地域性传统体育产业;续构新型传承场域,提高传承深度与广度;激活校园传承,完善教学评价机制与体系;加强宣传力度,构建全方位舆论宣传体系。

Using research methods such as field investigation and literature,this paper focuses on many difficulties in the activation of regional traditional sports resources under the background of the Rural Revitalization Strategy,such as the lack of policy practicality and operability,the acceleration of utilitarian orientation,the loss of cultural roots,the sharp reduction of the field,resulting in the rupture of the inheritance chain,the current examination oriented evaluation system hinders the inheritance of education,the single means of publicity,and the lag in eliminating the vitality of communication. Suggestions: give full play to institutional advantages and enhance policy practicality and operability;Adhere to the cultural attribute and form a regional traditional sports industry;Continue to build a new inheritance field and improve the depth and breadth of inheritance;Activate the campus inheritance and improve the teaching evaluation mechanism and system;Strengthen publicity and build an all-round public opinion publicity system.