辩证元宇宙的本体论突破及其公共领域意蕴

The Breakthrough of Ontology and the Implication of Public Sphere of Dialectical Metauniverse:A Perspective of Communication Political Economics

作为信息交换的纽带,媒介将在元宇宙的空间建设中发挥关键作用。随着扎克伯格和马斯克等资本巨头开始在元宇宙中布局,未来媒介逐渐出现资本垄断的倾向,这正是传播政治经济学一直以来关心的主要问题。在元宇宙中,资本对媒介技术、意识形态和用户自主性的控制将导致空间形式上的封闭;资本对剩余数据的霸占及其对媒介产品所有权的剥削,将助其在传播全球化的背景下进一步完善殖民体系。因此,本文试图在一种开放的传播政治经济学视角之下,构建一种辩证元宇宙的理论框架。这一框架从国家和个体的空间性协商、媒介点之间的相互联系、“受众”向“领航人”的蜕变以及广义且多样的媒介劳动等四个方面出发,强调“以人为本”的媒介价值,力图实现对传统媒介本体论的突破。

As the link of information exchange,media will play a key role in the space construction of metauniverse.As the capital giants such as Zuckerberg and Musk begin to layout in the metauniverse,the media will gradually appear the tendency of capital monopoly in the future.The criticism of the commercialization and centralization of media under capitalism has been the main concern of communication political economics.In the capital metauniverse,the control of capital over media technology,ideology and user autonomy will lead to the closure of space form;The occupation of surplus data by capital and its exploitation of the ownership of media products will help it further improve the colonial system in the context of communication globalization.Therefore,this paper attempts to construct a theoretical framework of dialectical metauniverse from an open perspective of communication political economy.This framework tries to emphasize the media value of"people-oriented"from four aspects:the spatial negotiation between the state and individuals,the interconnection between media points,the transformation from"audience"to"navigator"and broad and diverse media labor,so as to achieve a breakthrough in the traditional media ontology.The"people-oriented"media ontology not only emphasizes the liberation of individual potential and autonomy,but also aims to promote the new development of the public sphere under the dialectical unity of singularity and commonality,universality and particularity,comfortable coexistence,public rights,and private rights.