浅谈泛渠道异业生态运营体系建设和应用

On the construction and application of ecological operation system of differentindustriesin Pan channel

搭建S2B2C泛渠道异业生态运营模式,S端引入异业商品供应链、本地优质商家,赋能渠道,激发活力;B端建立商品差价、销售返佣、商品运营等机制,提升渠道销售积极性;C端建立“小移严选”微信小程序,利用互联网+玩法、交叉引流、组合包装、异业融合等新型场景营销方式,吸引客户购买和消费。最终实现从以通信产品为主的渠道单一经营模式向多业态合一的平台型渠道转型,移动业务通过数字化应用,提升渠道非酬金掌控力,打造渠道自身“造血”赢利的模式。

Establish s2b2c pan channel ecological operation mode of different industries,introduce different industry commodity supply chain and local high-quality merchants at S-end,empower channels and stimulate vitality;B-end establishes mechanisms such as commodity price difference,sales rebate and commodity operation to improve channel sales enthusiasm;At the C-end,a wechat applet of"small shift and strict selection"was established to attract customers to buy and consume by using new scene marketing methods such as Internet marketing play,cross drainage,combined packaging,and integration of different industries.Finally,it will realize the transformation from a single channel business model dominated by communication products to a platform channel integrating multiple business forms.Through the digital application of mobile business,it will improve the control of non remuneration of the channel and create a profit-making model of the channel itself.