融合发展背景下的数字阅读变迁与数字出版革新

Digital Reading Changes and Digital Publishing Innovation in the Context of Convergence Development

指出深度融合背景下数字阅读的革新是革命性和结构性的,从阅读载体、阅读形式和阅读习惯分析,可明晰数字阅读所经历的智能化、场景化与社群化变迁。进而基于数字阅读革新,从产品革新与平台革新层面指明数字出版发展趋向,提出出版知识服务、出版资源拓展和出版国际合作三个重点价值挖掘领域,为出版深度融合的行业实践提供理论梳理与内涵解读。

Points out that the innovation of digital reading in the context of deep convergence is revolutionary and structural,and the intelligent,scenario-based and community-based changes of digital reading can be analyzed from the analysis of reading carriers,reading forms and reading habits.Based on the innovation of digital reading,then suggests the development trend of digital publishing from the level of product innovation and platform innovation,and proposes three key value mining areas:publishing knowledge service,publishing resource expansion and publishing international cooperation,which provide theoretical explanation and connotation for the industry practice of deep integration of publishing.