媒介融合视阈下胶东红色文化的传播策略研究

Communication Strategies of Jiaodong Red Culture from the Perspective of Media Integration

随着媒介融合在各个领域作用的显现,人们获取信息的渠道、习惯及传播信息的方式都发生了较大的变化。胶东红色文化的传播策略也需要与时代同步,充分利用融媒体的传播优势,追求影响力的持续性;运用各类先进的媒体技术,增强现场感、体验感;挖掘并制作胶东红色文化故事的不同展现形式,并结合各类新媒体平台扩大胶东红色文化的传播覆盖面;以胶东红色文化旅游为载体,与旅游平台深度合作,完善胶东红色旅游文化产业链。充分利用多种媒介间的交互效应,将胶东红色文化的精神更好地传播与发扬,同时对于推动胶东地区的经济和文化发展,实现文化强省、文化强国亦具有重要的意义。

With the emergence of the role of media integration in various fields,great changes have taken place in people’s channels,habits and ways of disseminating information.The communication strategy of Jiaodong red culture also needs to keep pace with the times,make full use of the communication advantages of financial media and pursue the sustainability of influence;use various advanced media technologies to enhance the sense of scene and experience;excavate and make different display forms of Jiaodong red culture stories,and expand the communication coverage of Jiaodong red culture in combination with various new media platforms;take Jiaodong red culture tourism as the carrier,cooperate deeply with the tourism platform,and improve Jiaodong red tourism culture industry chain.Making full use of the interaction between various media to better spread and carry forward the spirit of Jiaodong red culture is also of great significance to promote the economic and cultural development of Jiaodong and realize a strong cultural province and a powerful cultural country.