“Z世代”群体网络流行语传播力研究

Research on the Spreading Power of Network Buzzwords in "Generation Z" Group

“Z世代”特指1995年至2009年出生的一代人。近年来,随着网络的普及,青年群体间的沟通方式由线下社交转变为网络社交,“Z世代”想要融入社交圈层,拉近社交距离,网络流行语起到了跨越审美和兴趣鸿沟的作用。网络流行语能够轻松活跃氛围和释放情绪压力,成为网络流行语传播的内驱力。语言是一种不断发展和动态调适的交流符号,对于网络流行语需要理性、辩证与宽容地对待,要重视网络流行语对青年群体的负面影响,发挥“语言市场”优胜劣汰的自然过滤功能。

"Generation Z" refers to a generation born between 1995 and 2009.In recent years,with the popularization of the Internet,the way of communication among young people has changed from offline social networking to online social networking,"Generation Z" wants to integrate into the social circle and shorten the social distance,network buzzwords play a role in bridging the gap between aesthetics and interests.Network buzzwords can easily activate the atmosphere and release emotional pressure,becoming the driving force of network buzzwords’ spread.Language is a constantly developing and dynamically adjusted communication symbol.Network buzzwords need to be treated rationally,dialectically and tolerably.It is necessary to pay attention to the negative impact of network buzzwords on the youth group and give play to the natural filtering function of "language market" to survive the fittest.