中医科普游戏化的思考与探索——以本草灵兰录的开发设计为例

Thinking and Exploration on Gamification of Popular Science of Traditional Chinese Medicine——Taking the Development and Design of "Ben Cao Ling Lan Lu" as an Example

为拓宽中医药文化的传播途径,响应国家大力支持中医药文化发展的号召,该文在纵览手游市场发展和科普游戏应用概况的基础上,思考现存游戏市场的优势与不足,对传统文化元素进行分类,并分析中国传统文化与游戏结合的方式及中医药传播推广趋势,探讨适合融入中医药文化元素的游戏类型,并对中医药文化为背景的游戏提出设计思路。

To broaden the transmission routes of TCM(Traditional Chinese Medicine) culture and respond to the call of the state to vigorously support the development of TCM culture,on the basis of an overview of the development of the mobile game market and the application of popular science games,this paper considers the advantages and disadvantages of the existing game market,classifies the elements of traditional culture,and analyzes the way of the combination of Chinese traditional culture and games,as well as the trend of dissemination and promotion of TCM,to explore the types of games suitable for the integration of TCM culture elements and put forward the design ideas for the games with TCM culture as the background.