南昌汉代海昏侯国遗址公园与唐代滕王阁的品牌联合传播

Brand Joint Communication of Nanchang Haihunhou State Site Park of Han Dynasty and Tengwang Pavilion of Tang Dynasty

海昏侯国遗址公园与滕王阁的历史背景为汉唐盛世,是我国封建王朝鼎盛时期王侯留下的历史印记,位于江西南昌相距不过50公里。同为文化旅游项目,两者有诸多相似之处,将两者进行品牌联合传播亦是联合各合作品牌自身的优势,放大传播效果,让一个景点带动另一个景点,实现品牌溢出效应,提升合作各方的品牌竞争力。

The historical background of Haihunhou State Site Park and Tengwang Pavilion is the prosperous era of Han and Tang Dynasties.They are of relics left by the princes and marquises in the heyday of China’s feudal dynasty,which located in Nanchang,Jiangxi Province with only 50 kilometers’ distance.As cultural tourism projects,they have many similarities,joint brand communication between them is to combine the advantages of each cooperative brand,enlarge the communication effect,let one scenic spot drive another scenic spot,realize the brand spillover effect,and improve the brand competitiveness of all partners.