多主体参与生态产品价值实现:逻辑、诉求与模式

Logic,appeal and mode of multi-agent participation in ecological products value realization

从生态产品价值实现的主体多元性特征出发,识别了政府、企业、农民专业合作社、金融机构、科研机构、社会组织以及广大群众等利益相关者都是生态产品价值实现的参与主体。基于生态产品价值实现的困境与多元主体参与的必要性,深入分析各主体参与生态产品价值实现的行为逻辑与价值诉求,构建“积极参与-价值共创-价值共享”的生态产品价值实现的多元主体参与模式,以期为促进生态产品价值实现提供新的思路、框架和行动逻辑。

According to the multiple characteristics of the subjects of the value realization of ecological products,this paper identified stakeholders such as the government,enterprises,farmers’professional cooperatives,financial institutions,scientific research insti⁃tutions,social organizations,and the general public as the participants in the realization of the value of ecological products.Based on the dilemma of ecological products value realization and the necessity of participation of multiple subjects,the behavioral logic and val⁃ue demands of each subject participating in ecological product value realization were analyzed deeply,and ecological product value re⁃alization mode with multi-agent participation of“active participation-value co-creation-value sharing”was constructed,in order to provide new ideas,frameworks and action logic for promoting the realization of ecological product value.