基于区块链的食用农产品电商改善路径研究

Research on the improvement path of e-commerce of edible agricultural products based on blockchain

通过分析食用农产品电商现阶段所面临的资源整合困难、安全质量存疑、来源追溯不便、品牌效应不足等现实困境,明确了区块链赋能食用农产品电商的必要性,基于区块链的食用农产品电商可以保障食用农产品电商稳健发展,以科技创新助力乡村振兴。同时,从政府、企业和电商平台的角度提出了基于区块链的食用农产品电商的改善路径。

The practical difficulties faced by e-commerce of edible agricultural products at this stage,such as difficulties in resource integration,doubts about safety and quality,inconvenient source tracing,insufficient brand effect and so on,were analyzed.There⁃fore,it was necessary to use blockchain to enable e-commerce of edible agricultural products.E-commerce of edible agricultural prod⁃ucts based on blockchain could ensure the steady development of e-commerce of edible agricultural products and help rural revitaliza⁃tion with scientific and technological innovation.At the same time,the improvement path of e-commerce of edible agricultural prod⁃ucts based on blockchain was put forward from the perspective of government,enterprises and e-commerce platforms.