摘要
体育市场监管现代化是体育治理体系现代化和体育强国建设的客观要求,研探我国体育市场监管现代化评价指标,有助于加深对体育市场监管及其未来走向的理解与认识,提高体育治理体系现代化建设水平。在梳理我国体育市场监管演变的历史经验和现实逻辑基础上,从市场监管基本理论出发,参考OECD等组织的国际经验与相关准则。从我国体育事业发展实际、体育市场监管实践、体育改革相关政策和新时代体育特征出发,凝结出包含了7项准则、5个一级指标以及26个二级指标的体育市场监管现代化评价指标整体框架,并对该框架的准则、具体指标、相关要素进行了深入阐释,旨在为我国体育市场监管实践与政策带来一定的启发和裨益。
The modernization of sports market supervision is the objective requirement of the modernization of the sports governance system and the building of a leading sports nation. Exploring the evaluation indicators of our country’s sports market supervision modernization will help to deepen the understanding and acknowledgement of sports market supervision and its future direction, and improve the level of modernization of the sports governance system. On the basis of sorting out the historical experience and realistic logic of the evolution of out country’s sports market supervision, starting from the basic theory of market supervision, and referring to the international experience and relevant standards of OECD and other organizations. Starting from the actual development of sports industry in our country, the practice and supervision of sports market,relevant policies on sports reform and the characteristics of sports in the new era, the overall framework for evaluating the modernization of sports market supervision includes 7 criteria, 5 first-level indicators and 26 second-level indicators., and give an indepth explanation of the framework’s guidelines, specific indicators, and related elements, aiming to bring certain inspiration and benefits to our country’s sports market supervision practice and policy formulation.
作者
沈城萍
陆海萍
贾锋
SHEN Cheng-ping;LU Hai-ping;JIA Feng(Hangzhou 202219th Asian Games Organizing Committee,Hangzhou 310016,China;Hangzhou Binjiang District Reserved Land Development and Operation Co.,Ltd.,Hangzhou 310016,China;Sports Events and Health Promotion Research Center,Hangzhou Normal University,Hangzhou 311121,China;Xinynan County No.3 Middle School,Zibo 256101,China)
出处
《冰雪运动》
2022年第4期35-40,共6页
China Winter Sports
基金
杭州市哲学社会科学研究基地体育赛事与健康促进研究中心重点项目(2022JD20)。
关键词
体育市场监管
体育现代化
体育治理
评价指标
sports market supervision
sports modernization
sports governance
evaluation indicators.indicators