新冠疫情冲击我国冰雪产业的审思与应对

Considerations and Responses to the Impact of the New Crown Epidemic on China’s Ice and Snow Industry

突如其来的新冠疫情对我国冰雪产业造成了巨大冲击。疫情之下,我国滑雪场被迫按下暂停键,滑雪人次开发险中存机;冰雪装备产业发展停滞,但市场潜力尚存;冰雪媒体产业宣传受限,但机遇与劣势共存;冰雪旅游业遭断崖式重创,但若练足内功,或迎强势反弹;冰雪培训产业遭受众多运营难题,将面临多重压力。针对疫情情况,提出完善滑雪场危机管理系统,加大滑雪场扶持力度;完善冰雪装备产业防控系统,制定冰雪装备产业体系优化方案;提升冰雪媒体产业融合水平,完善冰雪媒体产业制度保障;落实冰雪旅游产业防控措施,借力推动冰雪旅游产业提值升级;加大冰雪培训产业金融力度,落实措施减轻机构负担,以期实现疫情下冰雪产业的长远健康发展。

The sudden new crown epidemic has caused a huge impact on our country’s ice and snow industry. Under the epidemic, our country’s skiing resorts were forced to press the pause button, and the development of skiers was in bad situation, the development of the ice and snow equipment industry was stagnant, but the market potential still exists;The publicity of the ice and snow media industry is limited, but opportunities and disadvantages coexist;the ice and snow tourism industry has been hit hard severely, but if it exercises enough internal strength, it may welcome a strong rebound. The ice and snow training industry suffers from many operational problems and will face multiple pressures. In view of the epidemic situation, it is proposed to complete the crisis management system of ski resorts and increase the support of ski resorts, improve the prevention and control system of the ice and snow equipment industry, and formulate an optimization plan for the ice and snow equipment industry system. Improving the level of integration of the ice and snow media industry and the institutional guarantee of the ice and snow media industry, implementing the prevention and control measures for the ice and snow tourism industry, and taking advantage of the promotion of the upgrade and upgrade of the ice and snow tourism industry;Increasing the financial strength of the ice and snow training industry, implementing measures to reduce the burden on institutions, in order to achieve the long-term and healthy development of the ice and snow industry under the epidemic.