北京冬奥会对我国非物质文化遗产传播的影响及启示——基于非遗绒花传承视角

The Influence and Enlightenment of the Beijing Winter Olympics on the Dissemination of Intangible Cultural Heritage in China——Based on the Perspective of the Inheritance of Intangible Cultural Heritage Woolen Flower

2022年第24届冬季奥林匹克运动会在北京成功举办,将全世界的目光会聚到北京这座文化色彩浓厚又具有新兴活力的城市,为非物质文化遗产的传播提供了机会。以2022年北京冬奥会开幕式及颁奖仪式中的绒花元素为研究对象,以绒花的历史、演绎、传播等方面作为切入点,阐述其文化发展困境,并分析困境的成因及纾解对策。旨在诠释和彰显北京冬奥会对绒花这项非物质文化遗产的传播辐射作用,为继承和传播非物质文化遗产提供新的策略与思路。

The successful hosting of the 24th Winter Olympic Games in Beijing in 2022 has brought the world’s attention to Beijing, a city which is culturally rich and dynamic, providing an opportunity for the dissemination of intangible cultural heritage. Taking the woolen flower elements in the opening ceremony and award ceremony of the 2022 Beijing Winter Olympic Games as the research object, from the history, interpretation and dissemination of woolen flower as the breakthrough point, elaborating its cultural development dilemma, and analyzing the causes and countermeasures to alleviate the dilemma. It aims to interpret and highlight the radiation effect of the Beijing Winter Olympics on the intangible cultural heritage of woolen flower, and to provide new strategies and ideas for the inheritance and dissemination of intangible culture heritage.