信息分享到共同体验:元宇宙带来传播范式革新

Information Sharing to Shared Experience:Meta-universe Brings Communication Paradigm Innovation

关于元宇宙的讨论甚嚣尘上,泡沫之后,元宇宙带来的将会是一种人类信息获取、体验与感知方式的巨变,进而从底层改变传播的范式。从以信息分享为导向的既有传播范式到以共同体验为导向的未来传播范式,范式的革新必将颠覆对一些基本议题的认知,包括语言的地位、真实的定义以及人类的终极福祉等。同时,附身于媒体技术的临场感也伴随着技术的发展,在这次网络技术的升级中由量变引发质变,成为未来技术的标配。

Despite the heated debate on the meta-universe,it will bring about a dramatic change in the way human information is acquired,experienced and perceived,which will eventually cause an evolution of the paradigm of communication.From the established paradigm of information-sharing-oriented communication to the future paradigm of shared-experience-oriented communication,paradigm innovation is bound to overturn the perception of some fundamental issues,including the status of language,the definition of authenticity,and the ultimate well-being of human beings.At the same time,the sense of presence attached to the media technology is also accompanied by the development of technology,in this upgrade of network technology from quantitative change to qualitative change,becoming the standard of future technology.