基于AHP法的少数民族歌舞旅游产品价值评价——以广西某侗族旅游县为例

Value evaluation of minority song and dance tourism products based on AHP method:A study on a Dong minority tourist county in Guangxi

文旅产品的价值评价是一个重要的研究话题,但文旅产品不同于单一的旅游资源或文化产品,而是融合了两者特征的特殊商品。针对文旅产品的特殊性,以广西某侗族旅游县为例,将现有文旅产品区分为旅游产品、文化产品和景区产品3种类型,应用AHP法分别设置了不同的指标体系。通过专家打分法设置各因子权重,并通过354份游客问卷调查进行因子评价,最终得出作为旅游产品、文化产品和景区产品3种类型的文旅产品的价值评价结果。结果表明,作为旅游产品时,文旅产品作为旅游资源的地域特色评价最高,而作为文化产品和景区产品时,其文化价值和体验价值评价最高。

Evaluations on cultural and tourist products are important.While cultural and tourist products are not only cultural products or tourist products,instead,they mix both products and show unique characteristics.In view of the particularity of cultural and tourism products,taking a Dong minority tourism county in Guangxi as an example,the existing cultural and tourism products were divided into three types:tourism products,cultural products and scenic products,and different index systems were set up by AHP method.The weight of each factor was set by the expert scoring method,and the factor was evaluated by 354 tourist questionnaires.Finally,the value evaluation results of three types of cultural and tourism products,namely tourism products,cultural products and scenic products,were obtained.The results showed that tourist style products were marked firstly as their special character,while cultural style products and scenic area style products were marked firstly as their cultural value and experience value.