宋元泉州历史文化遗产“年轻化”传播路径研究

Research on the"Rejuvenation"of Quanzhou's Historical and Cultural Heritage in Song and Yuan Dynasties

历史文化遗产具有深刻而丰富的内涵,但其厚重的历史属性有时候也会令游客却步,各地应当因应年轻人对“美、趣、潮”的心理需求,将历史文化遗产“年轻化”,以“轻阅读”的方式吸引游客。具体而言,历史文化遗产的“年轻化”可以通过传播内容和传播方式两方面达成:在传播内容上,挖掘历史文化遗产中的“异质文化”及穿越时空的“共同情感”;在传播方式上,致力于文化遗产的视觉化呈现、异质内容的场景化体验及历史文化的现代化传播。

Historic and cultural heritage has a deep and rich connotation while its heavy historical attributes sometimes discourage tourists.In response to the psychological needs of young people for"beauty,fun and trendiness",all local governments should"rejuvenate"historical and cultural heritage and attract tourists with"light reading".Specifically,the"rejuvenation"of historical and cultural heritage can be achieved through two aspects of communication.In terms of the dissemination of content,its"heterogeneous culture"and"common emotions"across time and space should be explored.In the mode of transmission,it should be committed to the visual presentation of cultural heritage,the scene experience of heterogeneous content and the modern dissemination of history and culture.