网络媒介使用对中国居民体育参与行为的影响——基于CGSS2017数据的实证研究

Impact of network media use on the sports participation behavior of Chinese residents——An empirical study based on CGSS2017 data

利用2017年中国综合社会调查(CGSS2017)数据,探讨网络媒介使用对中国居民体育参与行为的影响,以及影响效应在地域与阶层之间的异质性问题。研究发现,网络媒介使用对居民体育参与行为具有显著的正向影响,但过度媒介使用则会降低居民体育参与行为;网络媒介使用对居民体育参与行为的影响存在显著的地域和阶层异质效应,即相对于城市与东部地区,网络媒介使用对农村与中、西部地区居民的影响效应更大;与较高阶层相比,网络媒介使用对较低阶层群体的影响效应更明显。研究认为,加快中国互联网普及,促进网络媒介与体育深度融合,对提升居民体育参与的公平性具有重要的现实意义。

Using the data of the 2017 Chinese general social survey(CGSS2017),this paper explores the impact of network media use on Chinese residents'sports participation behavior,and the heterogeneity of the impact effect between regions and classes.The results show that network media use has a significant positive impact on residents'sports participation behavior,but excessive media use will reduce the probability of residents'sports participation.The impact of network media use on residents'sports participation behavior had significant regional and class heterogeneous effects,that is,the impact effect on the sports participation behavior of middle,western and rural residents was significantly higher than that of eastern and urban residents;and the impact effect on middle and low-class groups was significantly higher than that of upper-class groups.This paper holds that it is of great practical significance to accelerate the popularization of Internet in China and promote the deep integration of network media and sports to improve the fairness of residents'participation in sports.