无锡梅村二胡文化创意产业发展与人才培养研究

Research on the Development and Talent Training of Erhu Cultural and Creative Industry in Meicun,Wuxi

文化创意产业的核心是创意和文化价值。视觉传达专业作为文化创意产业的基础学科之一,如何培养出能够适应时代和满足市场需求的人是目前高校需要解决的问题。该文立足于文化创意产业背景下传统文化和非遗技艺的继承、创新和发展,分析目前中国文创产品的现状与痛点,探讨梅村二胡文创产品的设计理念和新方向,明确文创产品设计对于保护、传承和宣传梅村二胡文化,形成梅村文旅互融、互动、互促、互进的发展新格局有着一定的参考作用和实践研究价值。另外,关于文化创意产业背景下视觉传达设计专业的发展方向,提出相关的人才培养模式构想,完善教学体系,切实为我国文化创意产业的发展和社会进步做出应有的贡献。

The core of cultural and creative industry is creativity and cultural value.As one of the basic disciplines of cultural and creative industry,how to cultivate people who can adapt to the times and meet the market demand is a problem that colleges and universities need to solve.Based on the inheritance,innovation and development of traditional culture and intangible cultural heritage skills under the background of cultural and creative industry,this paper analyzes the current situation and pain points of Chinese cultural and creative products,discusses the design concept and new direction of Meicun erhu cultural and creative products,and defines the importance of cultural and creative product design for the protection,inheritance and publicity of Meicun erhu culture,the formation of mutual integration,interaction and promotion of Meicun culture and tourism.The new pattern of mutual development has a certain reference function and practical research value.In addition,with regard to the development direction of Visual Communication Design under the background of cultural and creative industry,this paper puts forward the concept of relevant talent training mode,runs it through all teaching links,improves the teaching system,and makes due contributions to the development of China's cultural and creative industry and social progress.