基于文化创意视角的咖啡空间设计研究

Research on Coffee Space Design from the Perspective of Cultural Creativity

随着全球化进程的加快,各国间文化交流融合,咖啡文化逐渐引入中国。大众消费水平的提高促使消费诉求发生改变,咖啡空间设计要基于文化创意视角,充分考虑选址、室内空间规划等方面,给顾客提供更多的咖啡文化体验,建构一个可以关照消费者精神诉求、心理需求的良性空间。该文提出了制造差异性、增强公共性、制造相关话题、打造自身品牌文化等方面的品牌发展创新的设计新思考。

With the acceleration of globalization and the integration of cultural exchanges among countries, coffee culture is gradually introduced into China. The improvement of mass consumption level promotes the change of consumption demands. Taking full account of site selection, indoor space planning and other aspects, coffee space design based on the perspective of cultural creativity can provide customers with more coffee culture experience, and build a benign space that can reflect on consumers’ spiritual demands and psychological needs. This paper puts forward new design thoughts on brand development and innovation in terms of creating differences, enhancing publicity, manufacturing related topics and building their own brand culture.