儒家信任观下的旅游目的地文化信任建构探究

Exploration of the Construction of Cultural Trust in Tourist Destinations under the Confucian Trust View

文化信任是旅游目的地文化旅游顺利开展的前提。该文运用儒家的信任观探究旅游目的地文化信任的建构,揭示旅游目的地文化信任的空间特征。结论得出,通过地方信任文化的传承、私人空间的共享,以及空间的去功利化,能够从提升情感的角度促进游客与旅游目的地及居民之间的和谐互动,建立主客之间的文化信任。儒家思想应该成为当代旅游目的地和谐人地关系建构的理论来源之一。

Cultural trust is the prerequisite for the development of cultural tourism. This paper uses Confucian trust view to explore the construction of cultural trust in tourist destinations, and reveals the spatial characteristics of cultural trust. It is concluded that through the inheritance of local trust culture, the sharing of private space, and the de-utilitarianization of space, it is possible to promote the harmonious interaction between tourists and tourist destinations from the perspective of enhancing emotions, and to establish cultural trust between hosts and guests. Confucianism should be one of the theoretical sources for the construction of harmonious human-land relations in contemporary tourist destinations.