新媒体时代革命纪念馆传播红色文化的创新策略

Innovative Strategies for the Dissemination of Red Culture in the Revolutionary Memorial Hall in the New Media Era

红色文化是我国在长期革命斗争中所积累的宝贵文化,是我国文化史上一笔珍贵的财富,和平时代需要好好发扬和创新,以便这种精神能够得以延续和传承。新媒体时代,红色文化传播增添了新的传播手段,从传播特征、传播形式和传播途径上会有新的宣传策略,通过新媒体的力量也必将使传播的效果大大增强。在红色文化宣传方面,革命纪念馆起着很重要的作用,它能以非常直观的形式去陈述一段历史或者文化,挖掘红色文化内涵,突出文化品牌。该文以八路军西安办事处纪念馆为例,探究在新媒体视角下,革命纪念馆传播红色文化的创新策略。

Red culture is a precious culture accumulated in China's long-term revolutionary struggle and a precious wealth in China's cultural history.It needs to be carried forward and innovated in peacetime,so that this spirit can be continued and inherited.In the era of new media,red culture dissemination has added new means of dissemination.There will be new publicity strategies in terms of dissemination characteristics,forms and ways.The effect of dissemination will be greatly enhanced through the power of new media.In terms of red culture publicity,the revolutionary memorial hall plays a very important role.It can state a period of history or culture in a very intuitive form,excavate the connotation of red culture and highlight the cultural brand.Taking the memorial hall of the Xi'an Office of the Eighth Route Army as an example,this paper explores the integration and innovation strategy of the revolutionary memorial hall in the dissemination of red culture from the perspective of new media.