文旅融合视域下诗路文化元素融入浙江大花园建设研究

Research on the Integration of Poetry Road Cultural Elements into the Construction of Zhejiang Grand Garden from the Perspective of the Integration of Culture and Tourism

该文在文旅融合的视域下,探究诗路文化元素融入浙江大花园建设系列问题。概述浙江生态建设发展历史,总结浙江大花园建设与诗路文化带建设的实践经验,阐明文旅视域下诗路元素融入大花园建设两方面的作用。一方面表现为诗路元素对浙江大花园起到宣传作用及修饰作用,另一方面浙江大花园建设又能够“盘活”诗歌。

From the perspective of the integration of culture and tourism,this paper explores a series of problems about the integration of Poetry Road cultural elements into the construction of Zhejiang Grand Garden.It makes an overview of the development history of Zhejiang ecological construction,summarizes the construction and practical experience of Zhejiang Grand Garden and the construction of Poetry Road Cultural Belt and expounds the two functions of Poetry Road elements in the construction of Zhejiang Grand Garden from the perspective of culture and tourism.On the one hand,Poetry Road elements play a role in publicity and modification of Zhejiang Grand Garden.On the other hand,the construction of Zhejiang Grand Garden can"revitalize"poetry.