鄂西南乡村语言景观格局研究

Study on Rural Language Landscape Pattern in Southwest Hubei

该研究以英语语言景观为例考察湖北省恩施市龙凤镇龙马乡语言景观格局,发现龙马乡英语景观主要分布在指示牌、路牌、公共设施、酒店、餐馆及主要游览景区,以官方为多,总体空间布局较为合理,但单个场所设置随意性大;语码排序统一,同现语种、字号大小不一;受众范围不清,不利形象维护;相较韩语与日语,英语复现率高,英语文化权势得到提升。从社会语言学角度看,该现象既反映了国家及地方政府的语言政策,也折射出政府主导背景下乡村语言使用的社会现实。该研究旨在为政府制定相关政策、规划乡村语言景观的整体布局、规范乡村英语景观的设置、构建乡村和谐语言生活提供依据。

Taking the English language landscape as an example,this study investigates the language landscape pattern of Longma Town.The English landscape of Longma Town is mainly distributed in signs,road signs,and so on.The landscape has various characteristics.From the perspective of sociolinguistics,this phenomenon not only reflects the language policies of national and local governments,but also reflects the social reality of rural language use under the background of government dominance.This study aims to provide a basis for the government to formulate relevant policies,plan the overall layout of rural language landscape,standardize the setting of rural English landscape,and build a harmonious language life in rural areas.