基于中意文化交流的文创产品设计开发策略探究

Strategies for the Development of Chinese and Italian Cultural and Creative Product Design Based on Cultural Interaction

跨文化交流是不同文化背景下族群之间具有文化价值的交互现象,记载了丰富的文化历史信息,针对不同文化族群文化交流的文创产品设计,有助于跨文化信息表达与传播。在中意跨文化交流背景下,通过溯源中意文化交流史,搜集中意双方互动交流过程中的文化现象,归纳提取出代表中意跨文化交流的创新元素,进行文化交流纪念品设计开发,并围绕中意跨文化交流中具有历史、文化、情感与艺术价值的元素,提出中意文化文创产品的设计开发策略,探索新时期新形式下的中意跨文化交流在文创纪念品设计的表现形式,为未来中国与意大利文化交流提供一种可行的方法,以期为同类跨文化交流文创产品设计提供参考性文本。

Intercultural exchange is a culturally valuable interaction phenomenon between different cultural groups,which has recorded a wealth of cultural and historical information,and the design of creative products for cultural exchange between different cultural groups can help to express and disseminate intercultural information.In the context of Sino-Italian intercultural exchange,the design of cultural souvenirs is developed by tracing the history of Sino-Italian cultural exchange,collecting cultural phenomena in the process of interaction and exchange between China and Italy,and summarising and extracting innovative elements that represent Sino-Italian intercultural exchange.The design and development strategies of Sino-Italian cultural and creative products are proposed around the elements with historical,cultural,emotional and artistic values in the Sino-Italian cross-cultural exchange.With a view of providing a reference text for the design of similar intercultural exchange cultural and creative products,this paper explores the expression of Sino-Italian intercultural exchange in the design of cultural and creative souvenirs in the new era and provides a feasible method for future cultural exchange between China and Italy.