旅游纪念品包装设计的文化定位研究

Research on Cultural Orientation of Tourism Souvenir Packaging Design

城镇化的逐渐推进给中国的经济带来了多元化的发展。我国幅员辽阔,各个地方也都具有代表性的特色,经济的发展给予了这些特色更广阔的发展空间。旅游业一直以来都是推动地域经济发展和文化建设的关键,而纪念品在旅游的过程中又扮演着重要的角色,但随着时代的发展,旅游纪念品在各方面也应该随之进行重新定位。该文主要从旅游纪念品中的包装设计入手,探究其在文化定位中的新思路,旨在提高旅游纪念品的文化传播力,以达到促进我国旅游业蓬勃发展的最终目的。

The gradual advancement of urbanization has brought diversified development to China's economy.China has a vast territory,and each place also has representative characteristics.Economic development has given these characteristics broader development space.Tourism has always been the key to promoting regional economic development and cultural construction,and souvenirs play an important role in the process of tourism.However,with the development of the times,tourist souvenirs should be repositioned in all aspects.This paper mainly starts with the packaging design of tourist souvenirs to explore their new ideas in cultural positioning.The purpose is to improve the cultural communication power of tourist souvenirs,so as to achieve the ultimate goal of promoting the vigorous development of China's tourism industry.