融媒体时代桃木文化传承与外宣路径研究

A Study on the Inheritance and the Path of Publicity of Mahogany Culture in the Convergence Media Era

中国桃木文化作为非物质文化遗产,历史源远流长,有福寿、吉祥、爱情和安居美好等多个象征意义。桃木文化的传承与创新还有待突破。在实地调研及文献分析的基础上,剖析桃木文化的发展趋势与研究现状,探究目前存在的问题,提出创建“桃木学”文化体系;利用数字人文推进数据库建设;实施品牌带动策略,探索集团式发展;实现网格化管理,完善保护机制;加强文旅项目建设,保障发展经费等措施。在此基础上,提出利用融媒体进行宣传,加强桃木文化的网络特色课程建设,通过高校科研机构,实现翻译与外宣的新路径。

As an intangible cultural heritage,Chinese Mahogany culture has a long history,with symbolic meanings such as longevity,good luck,love and living well.The inheritance and innovation of Mahogany culture still need to be broken through.On the basis of field investigation and literature analysis of Mahogany culture,the development trend and current research situation are analyzed,and the existing problems are probed into.Then some measures are put forward:to establish Mahogany culture system,to advance the construction of database by using digital humanities,to implement brand-driven strategy and explore group development,to realize grid management and improve protection mechanism,to ensure development funds and strengthen cultural tourism project construction and others.The paper explores a new way of publicity of Mahogany culture by using the convergence media.