融媒体环境下不同地域中医药文化传播现状比较研究

A Comparative Study on the Current Situation of Chinese Medicine Culture Communication in Different Regions under the Environment of Integrated Media

该文主要通过文献资料法研究融媒体环境下东、中、西部地区中医药文化传播的现状,发现目前主要存在传播主体矛盾性、传播内容碎片化和传播受众单一等问题,最后从传播者、传播内容、传播路径等方面提出相关建议,以期促进中医药文化的传播和提高社会认可度,促进中医药文化的传承与创新发展。

This paper mainly studies the current situation of Chinese medicine culture communication in the east,central and western regions under the integrated media environment through the literature method, and finds that there are mainly problems of contradictory communication subjects, fragmented communication contents and single communication audiences in the current communication. It finally puts forward relevant suggestions in terms of communicators,communication contents and communication paths, in order to improve the communication and social recognition of Chinese medicine culture and promote the Chinese medicine industry. The aim is to enhance the communication and social recognition of TCM culture and promote the inheritance and innovative development of TCM culture.