秦岭古道有声类非遗旅游开发价值评价研究

Research on the Value Evaluation of Audio Intangible Cultural Heritage Tourism Development of Qinling Ancient Road

该文以秦岭古道地区国家级有声类非物质文化遗产项目为评价研究目标,经过构建评价指标体系模型、确定评价指标及指标权重、旅游开发价值结果分析3个步骤,结合非遗资源禀赋、非遗承载力、非遗产业化生命力3个综合层方面及下划分的各小层次作为评估标准,最后结合评价指标及权重计算出各项目的最终分值,对其进行开发价值等级划分。结果表明:(1)子午道有声类非遗项目旅游开发潜力等级评价都集中于第四、五等级,开发潜力大,而陈仓道、褒斜道、傥骆道、米仓道、荔枝道的有声类非遗旅游开发潜力相对较低,要注意谨慎开发;(2)秦岭古道传统戏剧类非遗项目旅游开发潜力级别高于曲艺和传统音乐类,因此可将该类项目进行深入的挖掘与开发。

This paper takes the national-level audio intangible cultural heritage project in the Qinling Ancient Road area as the evaluation research goal. After three steps of constructing the evaluation index system model, determining the evaluation index and index weight, and analyzing the results of tourism development value, combined with the endowment of intangible cultural heritage resources, the three comprehensive layers of intangible cultural heritage carrying capacity and intangible heritage industrialization vitality and the sub-levels are used as evaluation criteria. Finally, the final score of each project is calculated based on the evaluation indicators and weights, and the development value is classified. The results show that:(1) The evaluation of the tourism development potential of the audio intangible cultural heritage projects in the Meridian Road is concentrated on the fourth and fifth levels, and the development potential is large, while the Chencang Road, Baoxie Road, Tangluo Road, Micang Road and Lizhi Road have great development potential. The development potential of audio intangible cultural heritage tourism is relatively low, and attention should be paid to the development of it.(2) The tourism development potential level of traditional drama intangible cultural heritage projects of Qinling Ancient Road is higher than that of folk art and traditional music, so such projects can be deeply excavated and developed.