试析博物馆展览如何与观众建立“友谊”

Museum Exhibit Strategies for Building Friendships with Visitors

该文以国内外学者的研究和国内博物馆实例作为依据,简述当代博物馆展览与观众之间的常见问题,并以构建展览与观众之间友好互动的良性关系作为解决问题的主要对策。从展览和观众两个角度出发,讨论博物馆展览如何吸引更多的观众并与其建立更深层次的友好互动,构建展览与观众之间的“朋友关系”,让展览充分完成为观众服务的使命。

Based on the research of domestic and foreign scholars and domestic museum examples,this article briefly describes the common problems between contemporary museum exhibitions and visitors,which are solved by setting up a friendly and interactive relationship between them.From the two perspectives of exhibition and visitors,this paper discusses how museum exhibitions can attract more audiences,establish a deeper friendly interaction with them,develop friendship between exhibitions and audiences,and let exhibition fully carry out the mission of serving the visitors.