“康养+”视角下的文创产品创新设计——以腾冲和顺古镇为例

Innovative Design of Cultural and Creative Products from the Perspective of Healthcare+——Taking Heshun Ancient Town of Tengchong as an Example

随着我国经济实力的不断提高,旅游经济也在持续发展,在“康养+”视角下,旅游市场正在不断地创新,旨在培养出一个以康养为主题的旅游文创产品市场,达到健康旅游的目的。在“康养+”视角下,进行文创产品创新设计需要构建一个适合度假、能让消费者积极享受的环境。该文就国内外对康养视角下文创产品创新设计的研究展开讨论,以腾冲和顺古镇为例,分析“康养+”视角下文创产品创新设计课程的教学现状和瓶颈,进一步对康养旅游文创产品创新设计策略进行研究。

With the continuous improvement of China’s economic strength, the tourism economy is also developing continuously. From the perspective of Healthcare+, the tourism market is constantly innovating in order to cultivate a cultural and creative product market of tourism with healthcare as the theme and achieve the purpose of healthy tourism. From the perspective of Healthcare+, the innovative design of cultural and creative products needs to build an environment suitable for vacation and actively enjoyed by consumers. This paper discusses the research on the innovative design of creative products from the perspective of healthcare at home and abroad. Taking Heshun Ancient Town of Tengchong as an example, this paper analyzes the current teaching situation and bottleneck of the innovative design course of cultural and creative products from the perspective of healthcare+ and further studies the innovative design strategy of cultural and creative products of healthcare tourism.