浅析潮流文化发展中的问题——以美国潮牌supreme为例

On the Problems in the Development of Trend Culture——Taking the American Tide Brand Supreme as an Example

“潮流文化”从美国街头里的滑板爱好者中兴起,到现在已经历了数十年的发展,在这个过程中结合了嘻哈、工业风等元素,融合成了今天极为普遍的潮流文化。潮流服装作为这种文化的主要载体之一,在近几年更是发展十分迅速,各种各样的潮流品牌层出不穷,在世界范围内已经成为了年轻人较为主流的选择。但是,随着潮流文化和潮流品牌的野蛮扩张,其中的问题也日趋明显。该文试图通过分析其具体表现,来给潮流品牌的发展误区进行反拨。

"Trend culture" has experienced decades of development since the rise of skateboarding enthusiasts in the American community, in this process, hip-hop, industrial style and other elements have been combined to form today’s very common trend culture. As one of the main carriers of this culture, trend clothing has developed very rapidly in recent years, a variety of trend brands have emerged one after another, and has become the mainstream choice for the young people all over the world. However, with the barbaric expansion of trend culture and trend brands, the problems are becoming more and more obvious. This paper attempts to counter the misunderstanding of the development of trend brands by analyzing its specific performance.