基于图像分析的红色文化传播现状调查与对策探析

The Status Quo Investigation and Countermeasures of Red Culture Communication Based on Image Analysis

该研究运用图像内容分析法,对莆田市3个重要的红色文化基地进行分析。研究结果指出其图像传播主要内容为“马克思主义的传播与仙游的建党活动”“闽中游击区的形成与发展”“莆田澳柄革命斗争史”,传播主题则聚焦于“革命斗争历史”“红色革命精神”“新时代人格”;并在此基础上思考和提出当前强化红色文化传播的3个对策:(1)充分运用图像传播红色文化;(2)融入数字科技开展沉浸式体验,构建民族认同感;(3)针对青少年的喜好,构建相应的红色叙事。

This study uses the image content analysis method to analyze the three important red culture bases in Putian City. The results show that the main contents of its image communication are "the communication of Marxism and the Party building activities of Xianyou" "the formation and development of guerrilla areas in central Fujian" "the history of Putian Aobing revolutionary struggle", and the communication theme focuses on "the history of revolutionary struggle" "the red revolutionary spirit" and "the personality of the new era". On this basis, it considers and puts forward three countermeasures to strengthen the communication of red culture:(1)make full use of images to spread red culture;(2)integrate digital technology, carry out immersive experience and build national identity;(3)construct the corresponding red narrative according to the preferences of teenagers.