以建筑为载体的文化传播研究——以惠山古镇为例

Research on Cultural Communication with Architecture as the Carrier——A Case Study of Huishan Ancient Town

文化性建筑是人们进行文化活动最主要的场所,以相对固定的形态和无声的表达,陈述着历史,体现着文化,反映了一个国家、地区人民生活的历史与现实情况,对当下和未来产生着影响。该文以惠山古镇为例,从建筑文化入手,分析文化建筑在无锡文化传播方面起到的作用,挖掘其在当地文化传播中的价值,并探寻更好的传播策略。

Cultural architecture is the most important place for people to carry out cultural activities. In a relatively fixed form and silent expression, it states history and reflects culture, reflects the history and reality of people’s lives in a country or region, and has an impact on the present and future. Taking Huishan Ancient Town as an example,starting with architectural culture, this paper analyzes the role of cultural architecture in Wuxi cultural communication,excavates its value in local cultural communication, and explores better communication strategies.