短视频视域下党的创新理论传播路径研究

Research on the Communication Path of CPC’s Innovative Theory from the Short Video Perspective

短视频作为当下大众化网络传播媒介,使用短视频传播党的创新理论是新时代理论宣传工作走好网上群众路线的必然趋势。短视频给理论宣传工作带来历史机遇的同时,也让其面临话语体系信息隔阂、“信息茧房”效应、主流媒体“去中心化”、场域泛娱乐化等现实挑战。为此,基于传播学视角,从直达用户、引领用户、关切用户、协同用户、文明用户五个维度,提出了党的创新理论短视频传播的具体优化路径,进而推动党的创新理论大众化传播。

Short video has become a popular network communication media.Using short video to spread CPC’s innovation theory is the inevitable trend of theoretical propaganda work in the new era to take the online mass line.While short videos bring historical opportunities to theoretical propaganda,they also face practical challenges such as information estrangement in discourse system,"information cocoon"effect,"decentralization"of mainstream media,and pan-entertainment in field domain.Therefore,based on the perspective of communication,from the five dimensions of direct users,this paper puts forward the specific optimization path of short video communication of CPC’s innovation theory,so as to promote the popularization of the CPCC’s innovation theory.