乡村振兴背景下乡村旅游研究

Research of Rural Tourism Under the Background of Rural Revitalization

为了更好地发挥乡村优势,促进乡村旅游业发展,有效带动当地经济,实现乡村振兴战略,指出了乡村旅游发展存在的问题,包括旅游产品价值较低,乡村旅游规划较落后,乡村旅游保障不足,缺乏乡村旅游经营人才,乡村居民旅游发展意识不强,乡村旅游产业发展气氛不足。通过借鉴其他乡村旅游发展经验,提出乡村振兴背景下的乡村旅游发展策略:树立村民旅游发展意识,打造乡村旅游精品路线,挖掘乡村特色旅游产品,注重乡村旅游宣传推广,强化专业经营人才培养,加强乡村旅游政策保障,以期充分开发利用乡村资源,推动农村现代化发展。

In order to better play the advantages of rural areas,promote the development of rural tourism,effectively promote local economy,and achieve rural revitalization strategy,the study points out the problems of rural revitalization,i.e.low tourism product value,backward rural tourism planning,lack of rural tourism guarantee,lack of rural tourism managers,weak consciousness of tourism development of rural residents,and lack of rural tourism industry development.Through borrowing from the experience of tourism development of other villages,the study proposes the strategies for rural tourism development under the background of rural revitalization,i.e.to establish villagers’tourism development consciousness,create high-quality rural tourism path,explore distinctive rural tourist products,focus on the publicity and promotion of rural tourism,strengthen the cultivation of talents in the management field,and promote the policy guarantee for rural revitalization,in order to fully explore rural resources,and promote rural modernization development.