健康中国战略背景下康养旅游产业驱动因素研究——以江西省赣州市为例

Research of Driving Factors of Health Tourism Industry Under the Background of Healthy China Strategy——Through Taking Ganzhou City,Jiangxi Province as an Example

为了促进康养旅游产业的发展和转型升级,以健康中国为研究背景,分析了当前新兴的康养旅游产业类型和驱动因素,即生态养生、运动休闲、休闲度假、医疗保健和文化养生康养旅游5个产业类型,在此基础上对江西省赣州市康养旅游产业的外部环境、市场需求、产业内部动力和基地设施4个驱动因素展开了研究,为赣州市产业创新发展提供了前提和保障,为加快我国战略实施提供了动力。

In order to promote the development,and transformation and upgrading of health tourism industry under the background of Healthy China Strategy,the study analyzes the types and driving factors of health tourism industry,i.e.5 types of industry:ecological health preservation,sports and leisure,relax on holiday,health care and culture health preservation tourism;and researches 4 driving factors,such as the external environment,market demand,industry internal impetus and base facilities in health tourism industry in Ganzhou City,Jiangxi Province,to provide premise and guarantee for the innovative industry development of Ganzhou City and power for China’s strategy implement.