基于SWOT分析的海南自由贸易港文化旅游发展战略研究

Research on the Development Strategies of Cultural Tourism in Hainan Free Trade Port Based on the SWOT Analysis

随着海南文化旅游的深入开发,海南文化旅游部分项目已经在国内外有了一定的知名度,并形成了自己的文化旅游特色和一定的规模体系及品牌效应。近年来,随着海南自贸港、国际免税城建设等一系列政策措施的持续推进,海南旅游也将迎来新的发展机遇。本文通过对文献的回顾,基于SWOT分析法,对海南文化旅游现状的优势、劣势、机遇与威胁进行深入分析,并就如何更好地提升海南文化旅游给出发展战略建议,对海南文化旅游的发展有着一定的参考意义。

With the in-depth development of Hainan cultural tourism,some projects of Hainan cultural tourism have become well-known domestically and internationally,forming their cultural tourism characteristics and systems with certain scales and brand eff ects.In recent years,with the continuous promotion of a series of policies and measures in the construction of Hainan Free Trade Port an international duty-free city,Hainan tourism will also usher in new development opportunities.By reviewing the literature and based on the SWOT analysis,this paper makes an in-depth analysis of the strengths,weaknesses,opportunities and threats of Hainan cultural tourism,and gives strategic suggestions on how to better promote Hainan cultural tourism,which has a certain referencing signifi cance for the development of Hainan cultural tourism.