特色品牌农业与乡村振兴:价值、模式与路径

Characteristic Brand Agriculture and Rural Revitalization:Values,Models,and Paths

乡村振兴是乡村发展的新任务,特色品牌农业是现阶段乡村发展的实现路径。特色品牌农业具有多维价值:特色品牌农业靶向产业兴旺、特色品牌农业营造生态宜居、特色品牌农业实现富民增收。目前,根据特色品牌农业和电子商务产业价值链的组织运行模式,主要形成C2C模式、C2B模式和B2B模式,本文提出挖掘区域农业产业特色,培育特色品牌、强化产业协会的组织,形成产业集聚、实施网红直播,促进增效增收等路径,以推动特色品牌农业新模式健康发展,为促进乡村振兴提供一定的借鉴。

Rural revitalization is the new task of rural development,and characteristic brand agriculture is the realization path of rural development at this stage.Characteristic brand agriculture has multi-dimensional values:characteristic brand agriculture targets industrial prosperity;characteristic brand agriculture creates ecological livability;characteristic brand agriculture realizes the increase of people’s income.At present,according to the organization and operation models of characteristic brand agriculture and e-commerce industry value chains,the C2C model,C2B model,and B2B model are mainly formed.This paper proposes the paths of tapping regional agricultural industry characteristics,cultivating characteristic brands,strengthening the organization of industry associations,forming industry clustering,implementing online celebrity live-broadcasting,promoting effi ciency and increasing income,etc.,to promote the healthy development of the new models of characteristic brand agriculture and provide useful references for promoting rural revitalization.