基于校企融合下汽车营销与服务专业的创新研究

Innovation Research on Automobile Marketing and Service Specialty based on School-enterprise Integration

校企融合模式下,职业教育的教学理念逐渐脱离传统形式,教学模式逐渐转换为新颖模式,职业教育院校在新颖模式的教学中更加关注对于高素质人才的培养。在汽车营销和服务专业人才培养模式的教学中,更多关注职业教育院校这一主体同企业间产生的互动,以此提升教学水准、培养学生在实操中的实践能力,可以促使汽车营销与服务专业的教学水平和教学质量得到本质上的提高。

Under the school-enterprise integration model,the teaching concept of vocational education is gradually separated from the traditional form,and the teaching model is gradually transformed into a novel model.Vocational education colleges pay more attention to the cultivation of high-quality talents in the teaching of the novel model.In the teaching of the training mode of automobile marketing and service professionals,more attention should be paid to the interaction between the main body of vocational education colleges and enterprises,so as to improve the teaching level and cultivate students’ practical ability in practical operation,which can promote automobile marketing.The teaching level and teaching quality of service majors have been substantially improved.