基于正向开发的某新款驾驶室魅力品质提升方策

A Strategy for Improving the Attractive Quality of a New Cab based on Positive Development

根据卡车之家调研报告,卡车的使用群体越来越趋向于年轻化,相比于老一辈的卡车司机,90后、00后年轻司机更关注驾驶室的颜值,商用车驾驶室的魅力品质已经成为新的市场销量增长点。为提升商用车产品竞争力,以应对不断变化的商用车市场需求,提升驾驶室魅力品质具有非常现实的意义。本文着重某新款驾驶室魅力品质的一系列正向开发提升方策进行详细的阐述。

According to the research report of Truck Home,the group of truck users is becoming younger and younger.Compared with the older generation of truck drivers,young drivers born in the 1990s and 2000s pay more attention to the appearance of the cab.The attractive quality has become a new market sales growth point.In order to enhance the competitiveness of commercial vehicle products and respond to the ever-changing commercial vehicle market demand,it is of very practical significance to improve the attractive quality of the cab.This article focuses on a series of positive development and improvement strategies for the attractive quality of a new cab to elaborate in detail.